West Ham remains adamant that midfielder Scott Parker is not for sale at any price after turning down an offer from Tottenham.
The 29-year-old has repeatedly been linked with a move away from the Hammers, but chairman David Sullivan maintains that Parker's presence at Upton Park is non-negotiable.
The England international was almost singularly responsible for keeping West Ham in the Premier League last season, staving off relegation with several commanding displays.
West Ham won just one of its seven EPL games without Scott Parker in the side last term, and seven of 31 matches with him.
His efforts at club level were rewarded with a place in England's pre-World Cup squad, although he was cut before the squad left for South Africa.
Spurs manager Harry Redknapp has made it clear that the club is keen to bolster its squad as it prepares for Champions League football, however Sullivan turned it down flat before a fee was even discussed.
"I made a promise that I would not sell Scott and I will not, for any amount of money, break that promise to the West Ham supporters," Sullivan told West Ham's official website.
"Scott is not for sale at any price, to anyone. West Ham supporters, for far too long, have had owners that sell their best players and promise one thing and do another."
"This is a new era. We are building a bigger, better West Ham and when we make a promise, we honour it."
The club also released a statement saying there were 'no circumstances and no amount of money' that would persuade it to part with Parker, and called on rival clubs to cease their attempts to 'unsettle' him.
Parker has three years left on his current contract, and it is believed West Ham has already begun negotiations with his agent over a new five-year deal.
He returned to club action last Friday in a friendly against Greek side Panathinaikos, captaining the side and playing for 45 minutes in West Ham's 1-0 win.