Chargers’ small L.A. venue translates into big ticket prices

Chargers’ small L.A. venue translates into big ticket prices

The average ticket price at 30,000-seat StubHub Center will be $192 in 2017, by far the highest in the NFL.

If this is NFL Econ 101, then the Los Angeles Chargers, playing in what they call an "intimate" 30,000-seat soccer stadium, have nailed the supply part of the equation.

Demand? That's the issue — especially at the ticket prices they've announced.

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The StubHub Center's least expensive season tickets for 2017 will go for $700, or $70 per game for 10 games (including preseason). The most expensive tickets will sell for $3,750 ($375 per game).

According to The Los Angeles Times, the average season-ticket price this season will be roughly $192 per game. That would be by far the highest average ticket price in the NFL (the Bears, at $135 per game, are projected to have the second-most-expensive ticket) and more than double the average ticket price ($84.55) for the Chargers' last season in San Diego. 

Here's the math that matters to owner Alex Spanos, though: Under this year's pricing, at the $192 average, the Chargers would have to sell about 26,000 tickets per game (87 percent capacity) to make the $4.8 million in ticket revenue they made for each home game last season at Qualcomm Stadium.

That puts the demand issue in perspective. In the couple of seasons the Chargers will call StubHub Center home, even tepid interest in a city the size of L.A. could carry them over to when the new stadium they'll share with the Rams opens for the 2019 season.

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